Goal: to build an understanding of the user experience, challenges and opportunities for Higher Education Institutions in US & Canada, in the context of food hospitality.
The project includes trends in education and dining as well as technologies driving innovation.
Who: user profiles and experience maps – from primary research at 10 different universities – were developed to discover opportunities in the students’ dining experience.
Why: there are 4 key elements affecting their dining experience; these elements are interconnected and don’t really happen in silos!
- Schedules in flux
- Attraction to novelty
So what: given the diversity in the student body, the way technology is affecting the environment and the always changing needs of the students and the market, the following 3 pillars serve as overarching fields of opportunities.
- Flexibility and Inclusion
- Thrive in the Digital World!
- Perception of Value – storytelling!
Due to non-disclosure agreements, feel free to contact for more :)!