No te Calles


SOCIAL AWARENESS – Digital Campaign

Campaign for NGO “NO TE CALLES”

A series of viral videos on social behaviour – aiming to create awareness about crime in Mexican society- insecurity and citizen complaints. Interdisciplinary collaboration between graphic, interactive and industrial designers.

Video 1: common crimes committed in plain daylight surrounded by people + lack of interest in other people’s safety.


Video 2: a story told with motion graphics, explaining the reason why Mexicans act the way they do + understand and determine how we could change this behaviour towards each other.


Video 3: a series of citizen complaints exposed +  the understanding and the importance of collaboration, brotherhood, and solidarity.