SOCIAL AWARENESS – Digital Campaign
Campaign for NGO “NO TE CALLES” www.notecalles.org.mx
A series of viral videos on social behaviour – aiming to create awareness about crime in Mexican society- insecurity and citizen complaints. Interdisciplinary collaboration between graphic, interactive and industrial designers.
Video 1: common crimes committed in plain daylight surrounded by people + lack of interest in other people’s safety.
Video 2: a story told with motion graphics, explaining the reason why Mexicans act the way they do + understand and determine how we could change this behaviour towards each other.
Video 3: a series of citizen complaints exposed + the understanding and the importance of collaboration, brotherhood, and solidarity.
designing (+) futures 